Pasar Siti Khadijah: RM1 Buys Three Kuih Despite Rising Costs

Vendors at the popular Pasar Siti Khadijah in Kota Bharu, Kelantan, are demonstrating remarkable resilience by keeping prices low for traditional kuih, even as raw material costs increase. Many sellers continue to offer two to three pieces of popular kuih for just RM1, ensuring their treats remain accessible to a wide range of customers.

This commitment to affordability extends to a variety of beloved snacks. Items such as kuih cara, roti goreng, donuts, cek mek, keria, and cekodok durian are still being sold at the RM1 price point. This practice, while maintaining customer loyalty, significantly narrows the profit margins for the vendors.

Aziani Nor, a 30-year-old vendor, is among those maintaining the traditional pricing. The decision reflects a dedication to serving the local community and preserving the availability of these affordable local delicacies, despite the economic pressures of rising ingredient costs.

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Despite rising raw material costs, many vendors at Pasar Siti Khadijah in Kota Bharu, Kelantan, maintain prices for popular kuih.