DistantNews
Support us
FAMA Targets 1,000 Tons of Seasonal Fruit Purchases Valued at RM7 Million
🇲🇾 Malaysia /Economy & Trade

FAMA Targets 1,000 Tons of Seasonal Fruit Purchases Valued at RM7 Million

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • FAMA aims to purchase 1,000 metric tons of seasonal fruits, including durian, valued at RM7 million this year.
  • So far, FAMA has bought 142.7 metric tons directly, with indirect purchases through entrepreneurs reaching 1,099 metric tons.
  • Strategies to manage supply include expanding sales channels, establishing temporary buying centers, and utilizing processing facilities to handle surplus fruit.

The Federal Agricultural Marketing Authority (FAMA) has set an ambitious target to purchase 1,000 metric tons of seasonal fruits, with a particular focus on durian, valued at RM7 million for the current year. This initiative aims to support local farmers and manage the influx of produce during peak seasons.

While indirect purchases through FAMA marketing entrepreneurs have already reached 1,099 metric tons with a sales value of RM3.28 million.

— Shaiful Azhar ZolkipliProviding figures on indirect fruit purchases managed by FAMA.

According to FAMA Kedah Director Shaiful Azhar Zolkipli, the authority has already procured 142.7 metric tons of fruit directly, amounting to RM1.1 million. Indirect purchases through FAMA's marketing entrepreneurs have been even more substantial, reaching 1,099 metric tons with a sales value of RM3.28 million. This indicates a strong market presence and effective distribution network.

So far, durian from Kedah is sold out within Kedah itself, and in certain districts like Kulim, durian is even brought out to places like Penang. As of now, there are no issues, demand is still there, and there is no worrying crisis.

— Shaiful Azhar ZolkipliDescribing the strong local demand for Kedah durian.

FAMA is implementing a three-pronged strategy to manage the supply of durian, especially during the peak season. This includes expanding marketing channels by establishing 10 new sales locations across Kedah for direct farm-to-consumer sales. Additionally, three Temporary Buying Centers (PBS) are operational, managed by FAMA and its mentored entrepreneurs, to assist farmers facing difficulties in marketing their produce.

FAMA has also utilized the FAMA Fruit Processing Center (PMBF) at PO FAMA Sungai Petani to absorb surplus supply through processing activities into semi-finished products like durian paste.

— Shaiful Azhar ZolkipliExplaining the use of processing facilities to manage excess fruit.

Furthermore, FAMA is leveraging its Fruit Processing Center (PMBF) in Sungai Petani to absorb surplus supply by processing fruits into semi-finished products like durian paste. To maintain product quality and mitigate market pressure during peak periods, FAMA has also provided 142 cold rooms nationwide with a total storage capacity of 1,600 metric tons. These measures are crucial for stabilizing prices and ensuring farmers receive fair returns for their harvest. FAMA projects that durian exports will increase from 42,994 metric tons in 2025 to 50,000 metric tons this year.

Based on the Certificate of Compliance (CoC) Report, the total export of durian from the country in 2025 recorded 42,994 metric tons and is expected to continue increasing to 50,000 metric tons this year.

— Shaiful Azhar ZolkipliPresenting data on national durian export figures.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog