Pepco Sells All 344 Dealz Stores in Poland

Pepco Group has decided to sell its entire network of 344 Dealz discount stores in Poland, marking an exit from the fast-moving consumer goods (FMCG) sector. The company aims to finalize the transaction by the end of its current financial year, according to reports from PropertyNews.pl.

Dealz, which has operated in Poland since 2018, offers over 3,000 products, including sweets, decorations, pet supplies, and cleaning agents. Despite its recognition within the popular non-food discount segment, where 57% of Poles regularly shop, Dealz has experienced a 6.6% year-on-year sales decline. In contrast, Pepco's revenue increased by 6% to 2.3 billion euros.

Pepco's strategic shift focuses on concentrating on its more profitable non-food segment. The company's management believes that keeping Dealz within its structure does not support its long-term development strategy. Investment funds are reportedly among the potential buyers for the Dealz chain.

Following the sale, Pepco intends to accelerate the expansion of its own brand, with plans to open approximately 250 new stores in 2026. The group also plans to expand its presence in Western Europe, aiming to establish at least 600 new stores there by 2030.