Poles Are Buying Cars Online Without Test Drives, Except for One Group

Buying a new car online no longer appears to worry most customers in Poland. The most expensive vehicle sold by Superauto.pl without a prior test drive or showroom visit was a Ferrari 296 GTB priced at more than 1.5 million zlotys.

Kamil Makula, president of the online new-car platform, said the absence of a physical showroom had become less of a barrier. Buyers increasingly prioritize convenience and saving time over visiting a dealership.

A survey commissioned by Superauto.pl found that 71% of customers who bought, leased or rented a car through the platform had not felt concerned about completing the transaction remotely. The telephone survey ran from May 13 to July 19, 2026, and included 301 people who made their purchases between September 2025 and May 2026.

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Buying a car online is causing less concern among drivers, and the lack of a physical showroom is no longer a major barrier to completing a transaction.

Chinese brands remain an exception. Customers still want to inspect those vehicles and drive them before making a final decision. Małgorzata Kubica-Wysocka, the company’s passenger-car sales director, said Chinese models were still new to the Polish market, with manufacturers continuing to introduce brands and models that customers were learning to distinguish.

Platform data showed that roughly every second or third Chinese-car customer wanted to visit a showroom, while every third or fourth wanted a test drive. The preference was especially common among private buyers. Even when the transaction takes place online, the decision usually takes 30 to 90 days. Shoppers compare prices, equipment and technical data, watch reviews, read user opinions and use financing calculators across three to five devices.

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It is still new on the Polish market. In addition, Chinese manufacturers keep introducing more brands and models to Poland, so customers still find it difficult to navigate the market.