Poles to spend over 1,000 zloty on average for holiday shopping

A significant majority of Poles are planning holiday trips this year, with 66% intending to travel. Despite ongoing price pressures, nearly half of these vacationers plan to stick to their original holiday budgets, suggesting a stabilization in spending habits, according to a report by Inquiry titled "Holiday Shopping 2026."

On average, Poles planning a vacation intend to spend 1002 Polish zloty on shopping during their time off. The report highlights a shift in how Poles view shopping while on vacation, with it increasingly becoming an integral part of the holiday experience itself. A substantial 73% of respondents stated they visit shops during their holidays not solely out of necessity, but also as a form of leisure activity.

When it comes to purchasing habits, 59% of travelers buy groceries only after arriving at their destination. Furthermore, 47% are willing to switch stores if they find a better promotion, indicating that current offers and deals play a significant role in consumer choices, often overriding previous habits. This suggests that the dynamic of the market, rather than established consumer routines, is increasingly dictating where Poles shop during their holidays.

The most popular purchases during vacation trips are souvenirs, cited by 50% of respondents. Regional food products followed at 40%, with everyday grocery items at 39%. The study also noted that vacation shoppers are more open to trying new brands and making spontaneous purchases compared to their daily routines. However, they remain highly price-sensitive and responsive to promotions, which influence both store and product selection. For retailers, the holiday season presents not only increased demand but also an opportunity to build customer relationships by offering appealing local and new products.