Polish executive Nowiński joins Polestar board, to influence EV brand's growth

Arek Nowiński, a leading Polish executive in the global automotive industry, has been appointed to the board of directors at Polestar, the electric vehicle brand. This move places a seasoned Volvo executive at the helm of a crucial phase for Polestar's growth and development.

Nowiński brings a wealth of experience from his long tenure at Volvo Cars, where he has held significant leadership roles. Since 2004, he has been instrumental in various capacities, including leading Volvo Car Poland for 12 years. More recently, he oversaw product offerings in the EMEA region and managed the brand's European market operations. In 2024, he assumed the position of President of International Markets for Volvo Cars, directing a vast regional cluster encompassing Central and Eastern Europe, the Middle East, Africa, and the Asia-Pacific region (excluding China), which collectively represent approximately 4 billion people.

His appointment to Polestar's board signifies an expanded influence in the automotive business. Polestar, operating within the same business ecosystem as Volvo, is at a pivotal moment. The company is actively expanding its model range, which currently includes the Polestar 2, 3, 4, and 5. Future plans include a new version of the Polestar 4 by 2026 and a successor to the Polestar 2 in 2027. This strategic expansion is coupled with efforts to diversify production, with plans to establish a European manufacturing base for the new Polestar 7 by 2028.

Nowiński's entry into Polestar's leadership comes as the company faces critical decisions that will shape its market position for years to come. The brand is working to strengthen its presence in Europe, complementing its existing production facilities in North America and Asia. His expertise will be vital as Polestar navigates these significant strategic shifts in its model lineup, sales network, and manufacturing footprint.