Polish Hotel Holding boosts revenue, plans further investments

Polski Holding Hotelowy (PHH) has announced strong financial results for the first six months of 2026, with revenues climbing 7.7% to 275.9 million Polish zloty. The company's operational results, reported according to the international USALI standard, show increased profitability and a solid foundation for future development.

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All operational results are reported in accordance with the international USALI standard, which ensures full transparency and comparability of data with the global market.

The group's Average Daily Rate (ADR) rose by 1.7% year-on-year, while the PHH company segment saw a 1.9% increase. Revenue Per Available Room (RevPAR) also experienced growth, up by 3% for the group and 4.6% for the company. These improvements are attributed to the consistent modernization of facilities and the professionalization of sales processes across the group.

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This has translated into a 7.7% increase in revenue in the first half of the year to PLN 275.9 million.

"We have had a very intensive six months, during which we laid the foundations for the further development of the PHH Group," said PHH President Rafał Szmytke. "Good financial results give us a stable base to continue consolidation processes and invest in modernizing our hotel base, primarily in the resort and spa lines. We are consistently building a strong, modern entity in the Polish market and are ready for further challenges."

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We have had a very intensive six months, during which we laid the foundations for the further development of the PHH Group. Good financial results give us a stable base to continue consolidation processes and invest in modernizing our hotel base, primarily in the resort and spa lines. We are consistently building a strong, modern entity in the Polish market and are ready for further challenges.

PHH is strengthening its market position through a clear operational division into city, resort, and spa segments. This diversification strategy allows the company to optimize occupancy rates regardless of the season and tailor its offerings to different guest groups. In the second half of the year, PHH plans to accelerate infrastructure development, focusing on comprehensive modernization of properties in Zakopane and Szklarska Poręba (resort line), and Kołobrzeg (spa line). Additionally, a new Four Points by Sheraton hotel is slated to open in Poznań, which is expected to significantly bolster PHH's standing as a leader in the city hotel market.

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The group strengthens its market position based on a clear operational division into city, resort, and spa areas.