Producer A. Aida spends RM10,000 per episode for daughter Azeeva's competition
Translated from Malay, summarized and contextualized by DistantNews.
At a glance
- Producer A. Aida is investing approximately RM10,000 per episode in her daughter Azeeva's participation in the 'Talk To My Manager Season 2' competition to ensure her best performance.
- This investment covers vocal coaching, stamina training, specialized costumes designed by notable fashion designers, and meticulous daily routines, including early bedtimes.
- A. Aida emphasizes that the goal is not necessarily to win, but for Azeeva to gain valuable experience, improve as a performer, and build confidence in the competitive entertainment industry.
Producer A. Aida is sparing no expense for her daughter Azeeva's journey in 'Talk To My Manager Season 2,' investing around RM10,000 per episode to ensure the aspiring artist shines. This significant financial commitment underscores A. Aida's dedication to providing Azeeva with every possible advantage as a newcomer in the arts industry.
I take extra classes for Azeeva so she can learn more techniques. I want her to constantly improve herself from week to week. I also take care of her stamina. On the day of the performance, I will definitely make sure she goes to the gym and takes care of her body so she has enough energy to perform.
The investment covers a comprehensive preparation regimen. This includes extra vocal classes to refine techniques, stamina training, and ensuring Azeeva maintains a strict daily routine with adequate rest. A. Aida likens her approach to that of a school parent, enforcing early bedtimes and managing her daughter's schedule to optimize her energy for performances. She believes that a well-rested performer is crucial for a successful show.
I am now treating her like a school child. I force her to sleep early and not stay up too late. When entering a competition like this, one must maintain a daily routine. If the body is tired, the performance will not be good.
Beyond training, Azeeva's stage presence is meticulously curated, with some of her weekly outfits designed by renowned fashion designer Melinda Looi. A. Aida acknowledges that a single costume can cost up to RM5,000, with the total episode cost, including attire and makeup, reaching approximately RM10,000. She views this expenditure not as a loss, but as a necessary investment, stating, "I don't think much about the loss because, Alhamdulillah, I can afford it. I just want to give the best for my daughter."
There are several episodes where I ordered specially from Melinda Looi. Besides that, I also used the services of other designers like MIDI. One outfit can cost up to RM5,000. If you add clothing and makeup, one episode is around RM10,000.
Despite the considerable investment, A. Aida stresses that she does not place excessive pressure on Azeeva to win the competition. Her primary focus is on the experience and learning opportunities the platform offers. "I always tell her not to think too much about winning or losing. The important thing is that she does her best and learns from every performance," she stated. The growing attention Azeeva is receiving suggests their efforts are beginning to pay off, with audiences anticipating her weekly appearances.
I don't think much about the loss because, Alhamdulillah, I can afford it. I just want to give the best for my daughter. It's not easy to make a name in this industry. So when you get a platform like this, you have to use it properly.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.