Proton Expands EV Market to Nepal with e.MAS 5 Launch

Proton is accelerating its international expansion in the electric vehicle market with the official launch of its e.MAS 5 model in Nepal. This move marks Nepal as the second overseas market to receive the popular EV, following its introduction in Singapore earlier this month.

The initiative, spearheaded by Proton International Corporation Sdn. Bhd. (PICSB), underscores Proton's dedication to bolstering its export business and strengthening the global presence of the Proton e.MAS brand. Edmund Lim Meng Thong, CEO of PICSB, highlighted the Nepal launch as a significant milestone in their export journey, demonstrating growing international confidence in the Proton e.MAS brand.

"After the success of this model in Malaysia, where it emerged as the country's best-selling EV this year, and its recent launch in Singapore, we are delighted to see Nepal become the second overseas market for the Proton e.MAS 5," Lim stated. "This reflects our strategy to build sustainable export growth through products that combine advanced technology, quality, safety, and the best value."

The Proton e.MAS 5 was introduced in Nepal by Jagdamba Motors, Proton's authorized dealer in the country. This marks the second Proton EV launched in Nepal, with the Proton e.MAS 7 slated for introduction in 2025. Proton views export markets as a crucial component of its long-term growth strategy, aiming to diversify revenue streams and enhance global recognition for Malaysian automotive products. The expansion also supports Proton's aspiration to become a regional leader in the new energy vehicle segment.

"Exports have always been one of the important pillars of Proton's business strategy," Lim added. "Every new market we explore further solidifies our international presence while showcasing Malaysia's capability to produce globally competitive vehicles. Together with our trusted partners, we hope to make the Proton e.MAS brand even more recognized in international markets."

The launch coincides with the Proton e.MAS 5's strong sales momentum in Malaysia, where it has been the best-selling EV for 2026. Domestic success has provided a solid foundation for export expansion, with approximately 200 bookings recorded on the first day of its Nepal launch, indicating high market confidence and positive customer reception. In Nepal, the e.MAS 5 is offered in Prime and Premium variants, positioned as a compact electric SUV designed for daily mobility needs. Jagdamba Motors also introduced a special introductory pricing campaign for early buyers.