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Readers invited to enter “The Brand I Love” writing contest in 2026

From Tuổi Trẻ · () Vietnamese

Translated from Vietnamese and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • The “The Brand I Love” contest invites consumers, business owners and branding experts to submit Vietnamese-language stories about familiar Vietnamese products and brands.
  • Submissions of up to 1,000 words will be accepted from Sept. 3 through Oct. 3, 2026, from Vietnamese citizens, overseas Vietnamese and foreigners living in Vietnam.
  • The contest offers a first prize of 20 million dong, alongside second-, third- and consolation prizes, and selected entries may be edited and published by Tuoi Tre.

Tuoi Tre has opened the 2026 “The Brand I Love” writing contest, inviting readers to share memories and stories connected to familiar Vietnamese products. The contest, organized with Ho Chi Minh City’s Department of Industry and Trade as part of the 2026 Ho Chi Minh City Golden Brand awards, carries the theme “From experience to the heart.” CSMO Vietnam is supporting the program.

The organizers are seeking stories about brands and products that have become part of everyday life. Entries might recall a product associated with childhood, goods that have accompanied a family for years, or a Vietnamese brand that changed to meet new market demands.

The contest also welcomes business owners and brand specialists to write about their ideas, experience and the practical process of building and developing a brand. Selected submissions will be edited and published on Tuoi Tre’s “The Brand I Love” forum, giving the stories a wider readership. Published entries will also be considered for royalties, while outstanding works may receive awards.

Vietnamese citizens, Vietnamese people living in Vietnam or abroad, and foreigners living in Vietnam can enter. Submissions must be written in Vietnamese, contain no more than 1,000 words and may include photographs or videos. Entries must be original works that have not appeared in another contest, media outlet or social media platform.

The contest offers one first prize worth 20 million dong, two second prizes worth 10 million dong each, three third prizes worth 5 million dong each and five consolation prizes worth 2 million dong each. Entries will be accepted from Sept. 3 through Oct. 3, 2026, by email or mail to Tuoi Tre’s office in Ho Chi Minh City.

About this summary

Originally published by Tuổi Trẻ in Vietnamese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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