DistantNews
Support us
Red Bull remains Austria's most valuable brand
๐Ÿ‡ฆ๐Ÿ‡น Austria /Economy & Trade

Red Bull remains Austria's most valuable brand

From Die Presse · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Red Bull remains Austria's most valuable brand, valued at approximately 20.1 billion euros.
  • The combined value of Austria's top 10 brands increased by 3.8% to 40.5 billion euros.
  • Erste Bank saw the largest brand value increase, rising 26.6% to reach 2.9 billion euros.

Red Bull continues to hold its position as Austria's most valuable brand, with a brand value estimated at around 20.1 billion euros. This valuation significantly distances it from the second-ranked company, Novomatic, a gambling group valued at approximately 4 billion euros, according to the latest brand value study.

The study, conducted by the European Brand Institute (EBI), found that the combined value of Austria's top 10 brands reached 40.5 billion euros. This represents a 3.8% increase compared to the previous year, surpassing national economic growth. Study author Gerhard Hrebicek emphasized that strong brands contribute to economic stability and called for an "Austrian brand strategy" to boost the country's standing.

Strong brands truly contribute to stability.

โ€” Gerhard HrebicekThe study's author highlighted the economic importance of strong brands.

Erste Bank climbed to third place with a brand value of approximately 2.9 billion euros, marking a substantial 26.6% increase. Spar, Austria's leading food retailer, ranked fourth with a brand value of 2.8 billion euros, showing a 4.9% growth. Other top brands include ร–BB (Austrian Federal Railways) at 2.4 billion euros, Swarovski at 2.3 billion euros, and Raiffeisen at 2.1 billion euros, all experiencing moderate growth.

We see less strategic potential for Verbund.

โ€” Gerhard HrebicekThe study author explained one reason for Verbund's declining brand value.

Verbund, an energy company, was the only brand among the top 10 to experience a decline, with its brand value decreasing by 10.6% to 1.4 billion euros. Hrebicek attributed this decline partly to a significant reduction in hydropower production, noting a perceived lack of strategic potential for Verbund.

XXXLutz ranked ninth with a brand value of 1.3 billion euros, and OMV, an oil and gas company, secured the tenth spot with 1.2 billion euros, returning to moderate growth after a decline last year. Notably, ร–BB was recognized as the number one brand in sustainability for the seventh consecutive year, highlighting the growing importance of environmental, social, and governance factors in brand value.

Sustainability strengthens brand value and pays off.

โ€” Gerhard HrebicekThe study author commented on ร–BB's leading position in sustainability.
DistantNews Editorial

Originally published by Die Presse in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog