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🇪🇬 Egypt /Culture & Society

Red Sea resorts lure tourists with pizza festival

From Egypt Independent · () English

Summarized and contextualized by DistantNews.

At a glance

In-depth From a news agency Context piece
  • Red Sea resorts are increasingly using pizza festivals as a major tourist attraction, drawing guests of all ages and nationalities.
  • These events combine cooking demonstrations, artistic performances, and interactive activities, with tourists often participating in pizza preparation.
  • Tourism experts note that such unique culinary experiences and interactive events are becoming crucial for destinations to stand out and attract visitors, especially those seeking shareable social media content.

Pizza has transformed from a simple fast food into a star attraction at hotels and resorts along Egypt's Red Sea coast. These resorts are hosting daily pizza-themed events and cooking demonstrations, turning the popular dish into a central part of the vacation experience and drawing significant crowds.

Tourists are no longer solely interested in beaches and natural scenery; they are now also drawn to unique experiences and unconventional activities that they can share on social media.

— Mohamed ShamroukhA tourism expert in Hurghada explaining the evolving preferences of tourists.

Hotels in Hurghada, Marsa Alam, and Safaga are organizing elaborate pizza festivals that go beyond mere cooking. These events often feature artistic performances and interactive activities, allowing tourists to actively participate in preparing and decorating their own pizzas. The spectacle of large pizzas being prepared in open ovens in front of cheering crowds has become a major draw.

Mohamed Shamroukh, a tourism expert in Hurghada, highlighted that modern tourists seek more than just beaches and scenery. They are actively looking for unique experiences and unconventional activities that they can share online. Pizza festivals, with their interactive nature and visual appeal, perfectly cater to this demand.

The pizza-themed events are more than just a celebration of food – they are an innovative way to promote the city as a global tourist destination.

— Mohamed Abdel-SabourA tourism expert and hotel manager in Sahl Hasheesh on the promotional value of food-themed events.

Another tourism expert, Mohamed Abdel-Sabour, manager of a hotel in Sahl Hasheesh, emphasized that these pizza-themed events serve as an innovative promotional tool for the city. He noted that the photos and videos shared on social media platforms significantly boost Hurghada's visibility, particularly among travelers who prioritize diverse events and exceptional experiences. Abdel-Sabour added that culinary experiences have become a vital component of the tourism industry, with hotels constantly competing to offer unique gastronomic journeys that blend international flavors with entertainment.

He explained that food has become an important part of the tourism industry, with hotels competing to offer diverse culinary experiences that combine international flavors with entertainment.

— Mohamed Abdel-SabourA tourism expert and hotel manager in Sahl Hasheesh discussing the role of food in modern tourism.
DistantNews Editorial

Originally published by Egypt Independent. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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