Riyadh Season to Sponsor 2027 Spanish Super Cup in Istanbul

Riyadh Season will serve as the sponsor for the 2027 Spanish Super Cup, which is set to take place in Istanbul, Turkey. The announcement was made by Turki Al-Sheikh, Chairman of the General Entertainment Authority. This move signifies a growing international collaboration in sports and entertainment, with Saudi Arabia's Riyadh Season extending its reach to major European sporting events.

The tournament will be hosted at the iconic Atatürk Olympic Stadium, a venue with a rich football history, having previously hosted the UEFA Champions League finals in 2005 and 2023. The agreement involves the Royal Spanish Football Federation (RFEF), Sela Company, and the Turkish Football Federation, ensuring a high-caliber event for participating clubs, players, broadcasters, and fans.

Sela Company will oversee the operational aspects and commercial rights of the Spanish Super Cup in Istanbul. Four prominent Spanish clubs, Barcelona, Real Madrid, Real Sociedad, and Atlético Madrid, are confirmed to participate. Details regarding the match schedule, ticket sales, and accompanying fan events will be announced later.

Al-Sheikh highlighted that Riyadh Season's sponsorship aligns with its mission to support major global sporting events and enhance its international presence. This partnership aims to connect with new audiences and strengthen Riyadh Season's global profile through collaborations with leading international sports organizations and tournaments.