Romanian brand BT featured on McLaren F1 car at Hungarian Grand Prix

For the second time this Formula 1 season, the Romanian brand Banca Transilvania (BT) will gain significant global visibility as its logo appears on the McLaren Formula 1 car during the Hungarian Grand Prix. The branding will be featured on the steering wheel and helmets of drivers Lando Norris and Oscar Piastri, placing the Romanian bank on one of the world's most prominent sporting stages.

Formula 1 is recognized not just as a sports competition but as a powerful global communication platform, attracting hundreds of millions of fans and aligning with cutting-edge technology, innovation, and performance. For companies, associating with a top F1 team offers an opportunity to project values such as ambition, adaptability, and a focus on performance. The Hungaroring circuit, near Budapest, hosts a key race this weekend, making BT's presence on the McLaren car particularly noteworthy.

This appearance is part of an ongoing partnership initiated last year with Mastercard and the McLaren team. For the Romanian public, the event carries symbolic weight, showcasing a local brand at the heart of a globally followed event and a sport that has evolved into a significant cultural and media phenomenon. Beyond mere visibility, the collaboration offers tangible benefits to BT customers who hold a McLaren F1 Team Mastercard, including cashback on dining and hotels during F1 race weekends, discounts on official McLaren merchandise, and travel insurance with airport lounge access for Gold cardholders.