Ronson Rebuilds Offer to Boost Apartment Sales Amid Moderate Market

Ronson, a prominent property developer, has reported a significant surge in apartment sales, with 150 units sold in the second quarter, marking a 72% increase compared to the same period last year. This performance also represents a 23% quarter-on-quarter growth. In the first half of the year, the company sold 272 apartments, an increase of nearly 49% year-on-year.

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If we look at the results, interest in the offer, and the projects we currently have for sale, we are optimistic.

Despite the typical seasonal slowdown expected during summer holidays and ongoing geopolitical uncertainties, Ronson achieved satisfactory sales figures in July, meeting its target of approximately 40 units. The company anticipates a similar performance in August. Looking ahead to the second half of the year, Ronson aims to maintain the sales momentum seen in the first six months, projecting a total of 500-600 apartments sold for the full year. This forecast reflects a stable market environment, which the company describes as a "moderate market situation."

As of the end of June, Ronson had 597 apartments available across 13 locations. Of these, 551 were under construction, while 46 were in completed developments. The company's current development pipeline comprises a total of 1,089 apartments, showcasing its substantial operational scale and future potential. Ronson plans to complete 743 apartments in 2026, offering a diverse portfolio that includes both ready-to-move-in units and properties under construction.

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We are not expecting a sharp increase in sales in the coming months, but we are primarily focused on a stable and consistent result.

To further bolster its sales, Ronson has launched its new Bosco project in Warsaw's Białołęka district and plans to introduce additional projects and new phases of existing developments in the second half of the year. Notably, a pre-sale for the "Halo Bemowo" project, offering 89 apartments, is scheduled for September. The company is also expanding its strategy to include the development of the institutional rental segment (PRS), recognizing its growing importance in the market.

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We have a diverse offer – both ready apartments and units under construction. Thanks to this, we can respond to the needs of different groups of clients, while ensuring a stable base of apartments available for sale in the coming months.