Roots marks 30 years in Taiwan with new collections celebrating local culture and classic styles

Roots, the Canadian casual lifestyle brand, is celebrating its 30th anniversary in Taiwan, marking three decades of presence since its store opening in 1996. To commemorate this milestone, the brand has launched a series of new collections that blend its signature style with Taiwanese culture and contemporary trends.

The "Taiwan Day" collection pays homage to the island's natural heritage, incorporating local wildlife such as the Formosan black bear, Taiwan blue magpie, Taipei tree frog, Formosan macaque, and cattle egret. These elements are combined with Roots' iconic beaver logo and special 30th-anniversary emblems, rendered in prints and embroidery on items like T-shirts, polo shirts, casual pants, and dresses. The color palette features red, white, and navy blue, offering a distinctly Taiwanese flair for everyday wear.

Additionally, Roots is introducing new items from its "RBA (Roots Beaver Athletic)" series, which revives the brand's classic American athletic school-style aesthetic. This collection includes hoodies, half-zip tops, and T-shirts for men, and round-neck and short-sleeved tops for women, all made from organic cotton. For children, matching track pants are available, allowing for coordinated outfits.

Responding to the growing popularity of outdoor activities, the "Nova Park" series offers lightweight, versatile pieces like T-shirts, polo shirts, pants, shorts, and hooded jackets. Designed with simple silhouettes and adaptable colors, these items are suitable for both urban settings and light outdoor excursions. Beyond new products, Roots is engaging customers with "Time Canvas Bag" customization experiences, upcycling workshops, and used clothing collection drives at select stores across Taiwan, underscoring the brand's long-standing commitment to environmental sustainability.