Salvadoran Coffee Targets New Business Opportunities in Paraguay

A Paraguayan importer’s interest in adding Salvadoran coffee to its portfolio has opened a new avenue for the country’s producers in a market served by hotel and restaurant chains.

El Salvador’s concurrent diplomatic mission to Paraguay organized a presentation and guided tasting for Kings and Queens, a company that imports and distributes high-quality coffee. The gathering introduced participants to several varieties produced in El Salvador, including pacamara, cuscatleco, bourbon and pacas.

The tasting focused on the distinctive sensory profiles of the coffees. Mauricio Sansivirini, president of the Salvadoran Coffee Institute, guided the session virtually, allowing participants to examine the qualities of the beans and the differences among the varieties.

The Salvadoran Embassy said the event was intended to move beyond a product presentation and create concrete commercial opportunities. “We presented the quality and attributes of our coffee, with a view to securing business opportunities and strengthening the presence of our coffee in Paraguay, as well as building closer ties between businesspeople and actors connected to the coffee sector in both countries,” it said.

The diplomatic mission described the contact as a way to position Salvadoran coffee more firmly in Paraguay and expand sales there. The potential partnership connects a Salvadoran specialty product with a Paraguayan distributor whose clientele includes hotel and restaurant chains.

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We presented the quality and attributes of our coffee, with a view to securing business opportunities and strengthening the presence of our coffee in Paraguay, as well as building closer ties between businesspeople and actors connected to the coffee sector in both countries.