Samsung creates robotics unit to drive global leadership

Samsung Electronics, the South Korean tech giant, has launched a dedicated robotics unit, signaling a significant push into the field as a cornerstone of its future growth. The new eXperience (RX) unit will report directly to CEO Roh Tae-moon, aiming to streamline decision-making and enhance the company's agility in a rapidly evolving market.

This strategic move centralizes Samsung's robotics capabilities, encompassing long-term strategy, key technology development, and commercialization. The company intends to establish a data factory at its Gumi plant to collect real-world industrial data, crucial for effective robot deployment. Furthermore, Samsung is expanding its global research presence with new centers planned for the United States, China, and Japan.

To lead this initiative, Samsung has appointed executive vice president Lee Dong-kun, who previously managed robotics strategy at Hyundai Motor and Boston Dynamics. The company is actively recruiting top-tier experts to bolster the robotics team. This expansion comes as Samsung has seen substantial profit growth, driven by its semiconductor division, with net profit multiplying sixfold in the first quarter of this year.