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Samsung S26 Ultra's 256GB version tops Taiwan's Android flagship sales

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Documents & data Context piece
  • The Samsung S26 Ultra (12GB+256GB) has become Taiwan's top-selling Android flagship phone for June 2026, surpassing its larger storage variant.
  • This shift indicates a consumer preference for more affordable high-end models amid a stabilizing market.
  • Samsung continues to lead the Android market in Taiwan, while Apple's iPhone 17 series dominates the top three spots.

The Samsung S26 Ultra, in its 12GB+256GB configuration, has claimed the title of Taiwan's best-selling Android flagship phone for June 2026, according to recent market research. This marks a significant shift, as the model has now surpassed the higher-capacity 12GB+512GB version, which had previously held the top spot for several consecutive months. The 256GB model ranked 12th overall in the island's top 20 best-selling phones, while the 512GB version slipped to 14th place.

S26 Ultra (12GB+256GB) has surpassed the larger capacity version for the first time to become the best-selling Android flagship in Taiwan.

— Market research firmReporting on the change in top-selling Android phone models.

Market analysts attribute this change in consumer preference to a growing inclination towards more budget-friendly options within the premium smartphone segment. As the overall mobile market stabilizes, consumers appear to be prioritizing value, leading to the 256GB storage option becoming the mainstream choice over the 512GB variant. Both models have seen substantial price reductions since their launch. As of August 1st, the 12GB+256GB S26 Ultra is priced at NT$35,990 (down from NT$44,900), and the 12GB+512GB version is available for NT$39,990 (down from NT$50,900).

Reflecting the overall mobile market's trend towards stability, consumers are more inclined to choose more affordable versions when purchasing high-end flagships.

— Jiesheng Communication analystExplaining the consumer behavior driving the sales shift.

Despite this shift in flagship preference, Samsung maintains its dominance in the broader Android market in Taiwan. The company secured eight models within the top 20 best-selling list, with the mid-range A57 (12GB+256GB) remaining the most popular Android device among Taiwanese consumers. Meanwhile, Apple continues to exhibit strong market appeal, with its iPhone 17 series occupying the top three positions in the overall best-selling phone rankings. The iPhone 17 256GB, iPhone 17 Pro 256GB, and iPhone 17 Pro Max 256GB are leading sales, potentially boosted by market anticipation of price increases for the next generation of iPhones expected in September.

The sales of the S26 Ultra (12GB+512GB) decreased by 5% compared to last month.

— Jiesheng CommunicationProviding specific sales data for the higher-capacity model.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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