Senheng launches one-stop platform for home customization

Senheng New Retail Berhad has launched Senheng Home Customisation (SHC), a comprehensive one-stop platform designed to simplify the entire process of planning and furnishing a home. This initiative marks a significant expansion for the group, moving beyond its traditional consumer electronics retail into a more holistic lifestyle and home ecosystem.

The SHC platform allows homeowners to seamlessly plan, customize, and furnish their living spaces. It offers an integrated solution covering interior design visualization, custom cabinetry, lighting, furniture, home appliances, and other related fittings. This move aligns with the trend where home furnishing channels engage consumers earlier in their home preparation journey, presenting an opportunity for Senheng to serve customers from the initial planning stages through to the final completion of their homes.

Supporting the platform's capabilities, HAME Malaysia provides 3D interior design services, enabling customers to generate customized design visualizations in as little as 30 minutes. SHC aims to create a smoother customer experience by consolidating various stakeholders within the home renovation value chain, including designers, carpenters, financiers, and project coordinators. The platform is backed by a local cloud factory, direct sourcing of materials, dedicated project managers, and certified installers, ensuring quality, convenience, and reliability for homeowners.