Seven Eleven Conducts Program to Help Local Farmers

In a heartwarming display of corporate social responsibility, Seven Eleven, operated by Korea Seven, is actively engaging with local agricultural communities through its "Helping Hands" program. This initiative underscores the company's commitment to fostering a symbiotic relationship with farmers.

The recent event saw over 20 participants, including Seven Eleven executives, regional managers, store owners, and partners from Dongsu Wellbeing (a pouch beverage collaborator), lending their support to the 'Bong Nong Won' strawberry farm in Geochang County, Gyeongsangnam-do.

Their efforts included crucial tasks such as strawberry flower thinning, harvesting, facility upkeep, and even assisting with promotional video production for the farm. Beyond direct agricultural support, the program extended its reach by donating fresh strawberries to a nearby children's center, embodying a spirit of community giving.

Significantly, the strawberries from Bong Nong Won are used as a key ingredient in Seven Eleven's "Seven Select Master Strawberry Ade," a special pouch beverage developed as part of their regional cooperation initiative. This program, which began with a memorandum of understanding with the Rural Development Administration in August 2021, aims to invigorate the distribution and sales of domestically cultivated and region-specific agricultural products. It highlights how South Korean companies are increasingly integrating local sourcing and community support into their business models, a practice that resonates deeply with the public's desire for ethical consumption and local economic vitality.