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🇮🇩 Indonesia /Economy & Trade

SIG brings Semen Kujang cement brand back to West Java

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Official statement New plan
  • PT Semen Indonesia has resumed marketing Semen Kujang, a cement brand known in West Java since 1975, with production at its Narogong plant in Bogor.
  • The Portland Composite Cement product targets construction demand in West Java and uses Active Micro Particle technology to improve density and durability.
  • SIG launched the product with Persib Bandung and recognized 22 high-performing building-material retailers, including one owner who received a Honda Beat motorcycle.

A cement brand that many people in West Java remember from decades ago is back on the market. PT Semen Indonesia, known as SIG, has relaunched Semen Kujang, produced at its Narogong plant in Bogor, and is targeting the province’s construction and development needs.

Semen Kujang has been sold in West Java since 1975. SIG says the return is intended to reconnect the product with local consumers while meeting demand in the region. The company used its launch in Bandung to highlight the brand’s local heritage and to introduce what it described as a new customer experience.

For us, this is not merely about reintroducing a product, but the beginning of a new interaction and experience with customers.

· Indrieffouny IndraSIG's president director described the purpose of relaunching Semen Kujang.

The relaunched product is Portland Composite Cement, or PCC, made in accordance with Indonesian standard SNI 7064:2022. SIG said its Active Micro Particle technology uses fine particles to fill gaps in construction materials more effectively, producing denser and stronger structures with greater durability. The company also emphasized strong adhesion, a smoother surface and denser concrete, alongside a more sustainable and environmentally friendly production process.

Semen Kujang is a source of pride for us because it combines innovation with a sustainable and environmentally friendly production process, while offering strong adhesion, a smoother surface and denser concrete.

· Dicky SaelanSIG's sales and marketing director outlined the product's features.

The launch brought together SIG directors and commissioners, distributor partners and 387 building-material shops from Purwakarta, Karawang, Subang, Sumedang and Bandung. SIG also partnered with Persib Bandung for a meet-and-greet featuring Beckham Putra, Adam Alis and Patricio Matricardi.

The company rewarded 22 retailers with the strongest sales in West Java. Asni Arini, 36, owner of TB Rama Daris in Sumedang, received the top prize, a Honda Beat motorcycle. She said some customers began asking for Semen Kujang again after it returned to stores, adding, "Its quality has been proven, and people have known this brand for a long time."

Its quality has been proven, and people have known this brand for a long time.

· Asni AriniA building-material retailer in Sumedang described customer interest in the returning brand.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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