SK Group Revives Founders with AI for 73rd Anniversary, Emphasizing Challenge and Future Vision

SK Group has taken an innovative step to honor its legacy by recreating its founders, Chey Jong-gun and Chey Tae-won, using artificial intelligence. This unique initiative, launched for the group's 73rd anniversary, aims to imbue current members with the foundational spirit of 'passion' and 'challenge' as the company navigates a rapidly evolving business landscape.

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It can be done, it must be done, and it will be done.

The AI-generated video chronicles SK's remarkable journey, from its post-war reconstruction of the Sunkyong Textiles factory to its diversification into textiles, hotels, oil, telecommunications, and semiconductors. It incorporates historical anecdotes and the founders' own words, including Chey Jong-gun's emphasis on the belief that 'it can be done, it must be done, and it will be done,' and Chey Tae-won's advice to 'never fear crisis' and always look ten years ahead.

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Never fear crisis. As an entrepreneur, you must always look ten years ahead.

This move by SK is seen as a strategic effort to bolster internal cohesion and reinforce its future direction, particularly as the conglomerate accelerates investments in future-oriented sectors like semiconductors and AI. By leveraging AI to bring its past leaders to life, SK seeks to draw inspiration from its heritage, using the 'passion' and 'intellect' of its founders as a guiding compass for future endeavors. The inclusion of a message from current chairman Chey Tae-won further bridges the past and present, urging a renewed leap forward based on the inherited spirit.

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Let us write another history of leaping forward, based on the spirit inherited from the founding generation.