Sofia Virta's 'invisible hand' benefits herself rather than the Greens

Chair Sofia Virta's focus on self-branding is reportedly causing friction among influential members of the Green Party, with many finding her personal promotion irritating. This internal discontent comes in the wake of a public controversy surrounding Virta's unauthorized absence from parliamentary duties.

Virta was absent from the Finnish parliament last week to participate in the filming of the reality television program "Special Forces." Her absence, which was not officially sanctioned, sparked significant public backlash and criticism. The incident has placed the Green Party in an awkward position.

On Monday, Green Party lawmakers in parliament appeared visibly uncomfortable when questioned about the controversy. They largely avoided making public statements regarding Virta's actions, indicating a reluctance to address the issue directly and perhaps a desire to contain the fallout from the situation.