South Sulawesi Provincial Government Launches One Marketplace Movement, Optimizing Bajubodo Platform in 24 Regions

The South Sulawesi provincial government has launched the "Gerakan One Marketplace" (GOM), an initiative designed to enhance and expand the use of the Bajubodo digital shopping platform throughout all 24 regencies and cities in the province.

This initiative seeks to bolster the regional digital market ecosystem and improve market access for local Micro, Small, and Medium Enterprises (MSMEs). Bajubodo, which was first introduced in 2022 and became effective in 2023, has already listed 30,777 products from 1,046 providers, predominantly local MSMEs based in Makassar City.

"So we are developing, how not only at the provincial level, but also used by the Regency/City Government. A joint movement to optimize the utilization of the South Sulawesi Provincial Government's e-marketplace, or we abbreviate it as Gerakan One Marketplace Sulsel," explained Irawan Dermayasamin Ibrahim, Head of the Bureau of Goods and Services Procurement at the Regional Secretariat of South Sulawesi Province.

The GOM aims to position Bajubodo as a digital procurement alternative for regional governments while simultaneously broadening market reach for local MSMEs and products. In 2025, transactions through Bajubodo reached Rp45.61 billion, a figure the government believes can be further increased through collaboration with regency and city governments.

"Through the One Marketplace Sulsel movement, collaboration and synergy are expected to optimize the Bajubodo e-marketplace platform," Irawan emphasized. Beyond expanding platform usage, the development also focuses on exploring potential increases in regional revenue in accordance with applicable regulations.

Short-term goals include establishing a development scheme for the provincial e-marketplace and its utilization in one regency and one city. Mid-term targets involve developing Bajubodo as a marketing hub for local products, including MSMEs, across all 24 regencies/cities. Long-term, the GOM aims to build a comprehensive digital market ecosystem connecting regional governments and local MSMEs throughout South Sulawesi, supporting optimized regional revenue.