Spain's new legacy: Rooted in place, built on craft

Spain is leveraging its rich heritage and artisanal craft to drive economic growth and global appeal. The nation's economy is showing robust performance, with a 3.2% growth in 2024 that outpaced major economies like the U.S., Japan, and the UK. Exports of goods and services exceeded €600 billion last year, marking a significant milestone.

Gastronomy stands out as a key expression of Spain's cultural capital. Cities like San Sebastian, with its impressive number of Michelin stars relative to its population, highlight the importance of fine dining. This culinary excellence is deeply rooted in the quality of Spanish produce, such as world-leading olive oil production and rigorously certified Iberian ham, complemented by wines from renowned regions like Rioja and Ribera del Duero.

Beyond food, Spain's commitment to provenance and craft is evident across various sectors, from generational farms to fashion ateliers. This focus on cultural depth and quality is not only enhancing Spain's international image but also translating into tangible economic momentum. The country's external position has strengthened, supported by services exports, and the IMF anticipates Spain will remain a strong growth performer in Europe.