Speaker of Parliament announces “Visit Ghana” Project with Sunderland

Ghana's Speaker of Parliament, Mr. Alban Sumani Kingsford Bagbin, has unveiled a private sector-led initiative designed to promote tourism through a partnership with Sunderland Football Club. The "Visit Ghana" project will prominently feature the slogan on the front of the club's jerseys for the 2026/2027 football season, including during English Premier League matches.

This marketing drive aims to place Ghana at the forefront of global tourism promotion. Mr. Bagbin indicated that discussions with the club are advanced, expressing confidence in the initiative. "We are entering a formal engagement with them to put Visit Ghana on their jerseys and all paraphernalia," he stated during a parliamentary sitting.

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We are entering a formal engagement with them to put Visit Ghana on their jerseys and all paraphernalia.

Crucially, the project is not funded by Parliament but by the private sector, with Parliament providing a supportive framework. "This is not being sponsored by parliament. Infact the main sponsor is from the private sector, we are leading under my canopy to get this done," Bagbin clarified. The Ghana Football Association, Ministry of Sports and Recreation, and Ministry of Finance have also offered support.

The "Visit Ghana" front-of-shirt partnership is poised to make Ghana the first African nation to secure such a prominent position with a Premier League club. The initiative is expected to generate global exposure for Ghana through broadcasts, digital platforms, and international media channels associated with the English Premier League.

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This is not being sponsored by parliament. Infact the main sponsor is from the private sector, we are leading under my canopy to get this done.