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🇮🇩 Indonesia /Economy & Trade

SPHP Rice to Be Renamed Beras Kita Medium and Launched on October 20, 2026

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources New plan
  • Perum Bulog will rename and repackage its Stabilisasi Pasokan dan Harga Pangan rice as Beras Kita Medium and launch it gradually from October 20, 2026.
  • Bulog says the new branding will strengthen the government rice product’s identity and help it compete with privately produced rice.
  • Beras Kita will have medium and premium variants, but only the medium rice will receive the SPHP subsidy.

Indonesia’s state food company Perum Bulog will give its government rice programme a new name and look. Rice currently sold under the Stabilisasi Pasokan dan Harga Pangan, or SPHP, programme will become Beras Kita Medium, with the new packaging scheduled for a gradual launch on October 20, 2026.

SPHP that used to be sold will be changed into new SPHP packaging, namely Beras Kita Medium.

· Ahmad Rizal RamdhaniBulog’s president director described the new name and packaging for the government rice product.

Bulog President Director Ahmad Rizal Ramdhani said the rebranding aims to strengthen the identity of government rice and make it more competitive with private products. The name follows other government food brands that use the word “Kita,” including Minyakita and Gula Manis Kita. Beras Kita stands for Keluarga Indonesia Sejahtera.

The SPHP label will remain on the packaging, while the full phrase Stabilisasi Pasokan dan Harga Pangan will appear in smaller type as the government programme’s description. Rizal said the redesign should make the product more eye-catching, but he also stressed that the change concerns more than its appearance. Bulog has been instructed to improve and maintain the rice’s quality.

The first objective of this change is to compete with private products, because changing the packaging makes it more eye-catching and better able to compete with the private sector.

· Ahmad Rizal RamdhaniHe explained the commercial purpose of the rebranding.

Beras Kita will eventually have two variants: Beras Kita Medium and Beras Kita Premium. Only the medium product will receive the government subsidy through SPHP. Rizal said the government has not issued instructions for an SPHP subsidy scheme for the premium variant, which will remain part of the Beras Kita brand without that support.

It is not only the packaging, but the contents have also been ordered to be improved.

· Ahmad Rizal RamdhaniHe said Bulog would also focus on rice quality.

The transition will not discard existing stock. Old SPHP packages still held in warehouses or already circulating will continue to be distributed while the new packaging enters the market. Bulog says the longer-term aim is a simpler brand structure, with Beras Kita Medium serving the subsidized segment and Beras Kita Premium targeting the premium market.

At the launch, the old packaging will still be distributed; we will adjust gradually rather than throw the packaging away.

· Ahmad Rizal RamdhaniHe explained how Bulog will handle remaining SPHP stock during the transition.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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