Stamp Your Way to Gifts: Jeju Launches Hallyu Fan Travel Program

Jeju Island is rolling out a new experiential tourism program called '2026 Purple Week in Jeju,' specifically designed to attract foreign individual tourists (FITs) keen on K-pop and Korean Wave (Hallyu) content. The initiative aims to enhance the island's appeal as a destination for fans of Korean culture by integrating Hallyu hotspots with local Jeju experiences.

The program, running until the 20th, involves a stamp tour where participants collect stamps by visiting designated Hallyu tourist spots and stamp locations across Jeju. Visitors receive a stamp book at Jeju International Airport and can freely explore the island. Those who successfully collect stamps will be eligible for exclusive event-limited souvenirs, and additional welcome gifts are available for visitors to the Jeju Traveler Center.

Beyond the stamp tour, 'Purple Week' also includes local cultural experience programs in Jeju's old town area. These activities, such as making gimbap with local ingredients and participating in mother-of-pearl craft workshops, offer foreign tourists a chance to engage with Jeju's unique culture alongside their interest in Hallyu. The Jeju Tourism Organization and the provincial government envision this event as more than just a tourism event; they aim to develop it into a sustainable model that merges Hallyu with regional culture, encouraging longer stays.

This initiative is expected to significantly increase the number of global Hallyu fans visiting Jeju and foster a stronger connection between tourism spending and local businesses. Detailed information on the event schedule and participation methods can be found on the official 'Purple Week' website and the Jeju Tourism Organization's social media channels.