Summer Sales 2026: Start Date Confirmed, Shops to Open on Sunday

Consumers in Greece are eagerly anticipating the start of the 2026 summer sales, with significant discounts and better prices expected for their seasonal purchases. The official launch date has been set for the second Monday in July, which falls on July 13, marking the beginning of a period designed to stimulate retail activity.

The sales season will extend for several weeks, concluding on August 31. This duration provides shoppers ample opportunity to take advantage of reduced prices across various goods. In a move to further facilitate consumer spending, shops will also be permitted to open their doors on Sunday, July 14, offering an additional day for bargain hunting.

This annual sales event is a key period for both retailers and consumers in Greece. For businesses, it represents a crucial opportunity to clear seasonal inventory and boost revenue. For households, it offers a chance to make necessary purchases at more affordable rates, particularly important in the current economic climate. The extended period and Sunday openings aim to maximize the benefits for shoppers and support the retail sector.