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Sydney Sweeney Returns as American Eagle's Image in New Campaign Following Controversy
🇲🇽 Mexico /Economy & Trade

Sydney Sweeney Returns as American Eagle's Image in New Campaign Following Controversy

From El Universal · (16h ago) Spanish Positive tone

Translated from Spanish, summarized and contextualized by DistantNews.

TLDR

  • Actress Sydney Sweeney returns as the face of American Eagle for a new campaign, "Syd for Short: American Eagle Jean Shorts."
  • The campaign features Sweeney in denim shorts and t-shirts, playing on her nickname "Syd."
  • A portion of the proceeds from the "Syd Jean" and "Syd Short" collections will be donated to Crisis Text Line, a mental health support organization.

Sydney Sweeney is back, gracing the latest American Eagle campaign with her signature relaxed charm and a playful wink. The "Syd for Short" campaign sees the "Euphoria" star confidently rocking denim shorts and fitted tees, embracing her nickname and the brand's iconic casual style. This collaboration marks a significant return, especially after the buzz surrounding her previous campaign.

Me encanta saber que cuando alguien usa estas piezas también forma parte de algo significativo, que ayuda directamente a quienes lo necesitan

— Sydney SweeneyThe actress shared her personal feelings about the collaboration and its charitable aspect.

This season's collection introduces "Syd Jean" and "Syd Short" designs, featuring butterfly details that honor survivors of domestic violence. In a heartwarming move, American Eagle is partnering with Crisis Text Line, a non-profit organization providing 24/7 mental health support. A significant portion of the net profits from these specific items will be donated to this vital cause, underscoring Sweeney's personal commitment to making a difference.

Seguiremos celebrando cómo cada persona usa sus jeans con confianza, a su manera. Los buenos jeans le quedan bien a todos

— American EagleThe company reiterated its stance on celebrating individual style after the previous campaign faced criticism.

Sweeney expressed her enthusiasm for the collaboration, stating, "I love knowing that when someone wears these pieces, they are also part of something meaningful, that directly helps those in need." This sentiment resonates deeply, transforming a fashion campaign into a platform for social good. The brand's continued celebration of individuality and confidence, coupled with Sweeney's genuine advocacy, makes this partnership a powerful statement. The success of the previous campaign, despite some initial controversy, speaks volumes about the brand's resonance and Sweeney's star power, proving that style and substance can indeed go hand in hand.

¿Qué marca estoy usando? Sí, esa.

— Sydney SweeneyThe actress playfully asks and answers in the promotional video, referencing the brand she is wearing.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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