Taiwan Food Exhibition Opens, Aiming for NT$1 Trillion Tourism Revenue by 2030

President Lai Ching-te inaugurated the 2026 Taiwan Food Exhibition, underscoring the critical role of gastronomy in promoting the island's tourism industry and fostering international connections. The exhibition, running from July 31 to August 3 at the Taipei World Trade Center Hall 1, is a key component of Taiwan's strategy to achieve ambitious tourism goals.

Lai highlighted that while Taiwan boasts rich natural landscapes, profound culture, and unique humanistic characteristics, its cuisine is a vital element for attracting visitors. He noted that Taiwan welcomed approximately 8.6 million international tourists last year and anticipates further growth this year. The administration is actively pursuing a target of 10 million annual visitors and NT$1 trillion in tourism revenue by 2030.

"Food is also a way to make friends," President Lai remarked, recalling a recent experience sharing Taiwanese cuisine with Paraguayan President Santiago Peña during his visit. He described it as a memorable occasion that facilitated cultural exchange.

Minister of Transportation Chen Shih-kai added that Taiwanese people often greet each other with "Have you eaten?" signifying the cultural importance of food, which has evolved from merely satisfying hunger to appreciating culinary arts. He noted the exhibition showcases not only Taiwanese snacks but also international flavors, with this year's theme, "Terroir Brewed," celebrating dishes nurtured by Taiwan's unique winds and soil.

Chen reported that Taiwan's tourism sector has seen consistent growth, with 18 million arrivals in the first half of this year, 13 million of whom were Taiwanese. Post-pandemic, international arrivals have grown by hundreds of thousands annually, with diverse markets emerging. European, Australian, and New Zealander travelers now constitute 20% of international visitors, while Japanese and Korean tourists make up 30%. Southeast Asian nations continue to grow, with a notable 20% increase from the Philippines, alongside 9% growth from the United States and double-digit increases from Italy and France.

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Food is also a way to make friends