Takaful Malaysia Celebrates Campaign Winners with BYD Electric Cars

Kuala Lumpur – Takaful Malaysia Keluarga Berhad has concluded its highly successful 'Mini Worries, Great Prizes' campaign, celebrating two fortunate winners, Muhamad Norimin Muhamad and Selamat Md Din, who each drove away with a brand-new BYD Atto 3 Ultra electric vehicle. This campaign, coinciding with the second anniversary of Kaotim, Takaful Malaysia's digital platform, highlights the company's commitment to engaging with and rewarding its valued customers.

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The response today is not just about celebrating the grand prize winners, but also a token of appreciation for the trust and support given by our customers.

Nor Azman Zainal, Group CEO of Takaful Malaysia, expressed his gratitude for the overwhelming response to the campaign. "The response today is not just about celebrating the grand prize winners, but also a token of appreciation for the trust and support given by our customers," he stated. The campaign, which ran from October 15, 2025, to January 15, 2026, offered monthly rewards, including gold bars, iPhones, and Touch 'n Go e-vouchers, building excitement towards the ultimate prize.

Muhamad Norimin Muhamad, an environmental consultant, shared his disbelief and joy at winning the electric car on his first-ever contest entry. "I really didn't expect this at all. Many who entered multiple times have never won," he remarked, emphasizing the unexpected nature of his victory. He had previously purchased a MediBooster takaful plan online for his children.

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I really didn't expect this at all. Many who entered multiple times have never won. This is the first time I entered, and I won.

Selamat Md Din, a private company supervisor, viewed his win as a timely blessing, especially given his long-held intention to own an electric vehicle. "I did have plans to buy an EV. Considering the current situation, I've been thinking about getting that type of vehicle for a long time. So, when I got this car, it was truly a stroke of luck," he explained. The campaign's success, driven by customer participation and the allure of attractive prizes, reinforces Takaful Malaysia's strategy of using interactive initiatives to connect with its clientele and promote its digital offerings like Kaotim.

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I did have plans to buy an EV. Considering the current situation, I've been thinking about getting that type of vehicle for a long time. So, when I got this car, it was truly a stroke of luck.