Tanzania Post Turns to Technology to Meet Competition

Tanzania Posts is preparing for a more technology-driven market with a new five-year strategic plan aimed at strengthening its competitiveness in transport services. The plan also expands the organization’s use of artificial intelligence in delivering services.

Marketing and Sales Director Ferdinand Kabemela announced the strategy on 29 August, when the organization brought together employees from regions across the country to assess performance and prepare for implementation. He said Tanzania Posts had been pursuing digital changes so its services could match the needs of citizens and customers in the 21st century.

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You will see that Tanzania Posts has introduced its own transport service called Swift Park, where you can request transport from one place to another.

Those services include Posta Kiganjani, which allows customers to access postal services through their mobile phones, and Kipepeo Shop, an online marketplace where traders can sell goods. The organization has also introduced Swift Park, a delivery service that lets customers request transport from one location to another.

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Now, we cannot hide from the direction the world is taking, because the world is in artificial intelligence and everything is being colored by AI.

“Now, we cannot hide from the direction the world is taking, because the world is in artificial intelligence and everything is being colored by AI,” Kabemela said. He said employee training would not focus only on operating the technology, but also on using it ethically and correctly for the benefit of the organization and its customers.

Tanzania Posts is also expanding parcel delivery through Swift Park. A trader in Kariakoo, for example, can request that a package be collected and delivered to a customer in Mbagala without visiting a transport station.

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We are building their capacity to use AI ethically, because AI can be used in every area, but its use must be ethical.