The $23 US Open cocktail that has generated more than $17 million

At the US Open, the stars on court are not the only ones generating millions. A cocktail served at Flushing Meadows has become one of the tournament's most lucrative attractions.

The Honey Deuce costs $23 a glass. It combines 40 millilitres of vodka, 90 millilitres of lemonade and 10 millilitres of Chambord liqueur, topped with three melon balls. The drink comes in a special glass printed with the names of US Open champions from the Open Era.

Nearly 750,000 people bought the cocktail during the 2025 tournament. At $23 each, sales exceeded $17 million, roughly matching the entire singles prize fund at the US Open. Since its launch in 2007, when it cost $12, the drink has sold more than 3.5 million glasses.

Its appeal goes beyond the ingredients. The original Honey Deuce is sold only at the US Open and only during the tournament, turning it into a drinkable souvenir. Fans often post photographs of the cocktail from the stands, buying the glass and the experience as much as the drink itself.

The brand now extends into the tournament shop, which sells Honey Deuce shirts, caps, towels, posters, glasses and tools for making the cocktail at home. Ticket sales, broadcasting rights, sponsorships and merchandise all bring money to the tournament, but few products have turned three melon balls, vodka and a plastic cup into more than $17 million in one edition.