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🇱🇹 Lithuania /Economy & Trade

The advantage of outdoor advertising that reaches up to 85% of Vilnius residents

From Delfi · () Lithuanian

Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources Context piece
  • Outdoor advertising remains a significant way for brands to reach consumers as competition intensifies online.
  • The article highlights claims that campaigns can reach up to 85% of Vilnius residents.
  • JCDecaux Lietuva says improved audience measurement and real-viewing estimates are creating more opportunities for brands to be seen in daily urban settings.

In the battle for consumers’ attention, outdoor advertising has one advantage: it can reach as many as 85% of Vilnius residents.

Consumer habits are changing, while competition in digital spaces continues to intensify. For brands, reaching people is no longer enough. They also need to be noticed. The city remains one of the spaces where outdoor advertising has retained its relevance for decades, adapting to new technologies and the ways residents move around.

Reinoldas Musteikis, sales director at JCDecaux Lietuva, one of Lithuania’s largest outdoor advertising agencies, said the sector’s expansion and new tools for measuring audiences and estimating actual views are opening more opportunities for brands. These solutions allow advertising to become part of people’s everyday routes while giving companies more ways to understand their visibility.

For brands, it is becoming increasingly important not only to reach consumers, but also to truly be noticed.

· Reinoldas MusteikisHe described why outdoor advertising remains relevant as competition in digital spaces grows.
About this summary

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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