The 'Miracle' of Name Cards: An Indonesian Lecturer's Experience in South Korea

Ivan Adilla, a lecturer at the Indonesian Literature program at Andalas University, shares his observations on the significance of name cards for academics in South Korea, contrasting it with the practice in Indonesia.

Adilla recounts his initial surprise when, during his first week teaching in South Korea, a university administrator contacted him to validate his personal data for a university-issued name card. He received the dark blue card, featuring the university's logo, with information in both Korean (Hangeul) and English. He initially questioned its utility for a foreign lecturer, as name cards in Indonesia are typically associated with business professionals, not academics.

However, Adilla soon discovered the practical value of the name card. He found it particularly useful when taking a taxi. By presenting the card, which included the address in Hangeul, taxi drivers could easily locate the destination using map applications. This simple tool facilitated communication and navigation, bridging a potential language barrier.

Further illustrating the card's impact, Adilla describes an encounter at a large gathering at Jangan University. A police officer, initially viewing him with suspicion, inquired about his stay in Korea and his place of work. Upon presenting his university name card, the officer's demeanor shifted. Recognizing him as a professor ('Seonsaengnim'), the officer bowed respectfully, a gesture Adilla reciprocated. The officer then offered his own name card and assistance if needed.

This experience highlighted how the name card served not only as an identifier but also as a symbol of professional status and respect in the South Korean context. It demonstrated the cultural importance placed on such professional credentials, even for foreign academics, fostering smoother interactions and mutual regard.