The non-negotiable rule Lionel Messi follows for every advertising shoot
Translated from Greek, summarized and contextualized by DistantNews.
At a glance
- Lionel Messi adheres to a strict 30-minute time limit for all advertising shoots.
- This rule was revealed by actor Will Ferrell, who shared insights from Steve Carell about Messi's professional conduct.
- The revelation highlights Messi's discipline and professionalism throughout his career.
A little-known aspect of Lionel Messi's professional conduct has emerged, with actor Will Ferrell revealing the soccer superstar's strict rule for advertising shoots. Ferrell shared details from his conversation with Steve Carell, who had previously worked with the eight-time Ballon d'Or winner on a Lay's advertising campaign.
The campaign also featured other prominent figures like David Beckham, Thierry Henry, and Alexia Putellas. According to Ferrell, Messi has a non-negotiable condition for every advertising collaboration: his time on set is strictly limited to 30 minutes. The production must complete all necessary scenes within this brief window, or Messi will depart.
This revelation quickly became a talking point on social media, with many football fans commenting that this disciplined approach reflects the professionalism and dedication that have defined Messi's career. Despite his numerous professional commitments, the Argentinian continues to approach every activity with the same consistency that has propelled him to the pinnacle of football.
Messi remains one of the most recognizable and commercially valuable figures in global sports, boasting partnerships with major brands such as Adidas, Pepsi, Gatorade, EA Sports, and Lay's. His adherence to this tight schedule underscores his efficient work ethic and commitment to managing his demanding professional life.
I talked to Steve Carell, who knows Messi. He told me that when Messi arrives on set, he has 30 minutes with him, not a minute more. Everyone was rushing to finish the filming, because otherwise he would leave. That's his rule.
Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.