To make Ho Chi Minh City a top Asian destination

Ho Chi Minh City must clearly define its greatest competitive advantage to become a leading destination in Asia, according to National Assembly delegate Bui Hoai Son. He argues that the city cannot compete solely on modern infrastructure like skyscrapers or shopping malls, as many regional cities have surpassed it in these areas. Instead, Son proposes the development of a modern urban tourism ecosystem.

Son outlined four key areas for development. First, the city needs a global urban brand strategy, telling a compelling story that highlights its creativity, history, aspirations, youthful energy, southern hospitality, and international integration. Every landmark, river, market, street, art space, and dish can contribute to this narrative.

Second, Ho Chi Minh City must invest heavily in internationally competitive tourism products. This includes MICE (Meetings, Incentives, Conferences, Exhibitions), culinary tourism, river tours, medical tourism, shopping, creative tourism, and music and film festivals. A global city requires a year-round calendar of events and unique signature festivals.

Third, service quality must be elevated to international standards, ensuring visitors experience convenience, safety, cleanliness, civility, friendliness, multilingual support, digital connectivity, smooth transportation, and professional services. This encompasses everything from airports and seaports to metro stations, taxis, restaurants, hotels, public restrooms, and signage.

Finally, Son stressed that culture should be the soul of tourism. Relying solely on services might attract many visitors but lacks depth. Tourism supported by culture develops identity, creates memories, evokes emotions, and encourages repeat visits. He particularly emphasized preserving the city's unique "nghia tinh" – its benevolence, camaraderie, tolerance towards migrants, sharing in adversity, openness to new ideas, and the generosity of its southern people – as a core value amidst modernization and globalization. This aligns with Politburo Resolution 09, which aims to make Ho Chi Minh City a top Asian destination.

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