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Tourism Business Council asks to promote Yucatán as a destination; offers to boost competitiveness
🇲🇽 Mexico /Economy & Trade

Tourism Business Council asks to promote Yucatán as a destination; offers to boost competitiveness

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • The Yucatán Tourism Business Council requests promotion of the state as a destination, offering to boost competitiveness.
  • The private sector will actively participate in tourism positioning but emphasizes that institutional promotion is the responsibility of state and municipal governments.
  • The council aims to strengthen the state's tourism competitiveness through collaboration between businesses and authorities.

The new president of the Yucatán Tourism Business Council, Jordy Abraham Martínez, stated that the private sector will actively participate in positioning Yucatán as a tourist destination. However, he clarified that "the institutional promotion of the destination corresponds to the state and municipal governments."

the institutional promotion of the destination corresponds to the state and municipal governments.

— Jordy Abraham MartínezClarifying the roles of the private sector and government in tourism promotion.

Abraham Martínez emphasized that business leaders will contribute through operational excellence, service quality, and enhancing the visitor experience. He stressed that the private sector's role is not to replace the functions of tourism authorities but to act as allies in strengthening the state's competitiveness. He believes that true promotion occurs when visitors receive excellent service, return home satisfied, and recommend Yucatán as a destination.

The new CETUR president assumes leadership at a time when the tourism sector seeks greater coordination between entrepreneurs and authorities to boost connectivity, investment, and new tourism products. During the inauguration ceremony, the Secretary of Tourism Development, Darío Flota Ocampo, the mayor of Mérida, Cecilia Patrón Laviada, and representatives from the hotel, restaurant, and business sectors were present.

the role of the private sector is not to replace the functions of the authorities, but to become allies to strengthen the competitiveness of the state.

— Jordy Abraham MartínezDefining the collaboration between business and government in tourism.

Martínez reiterated his commitment to working collaboratively to enhance the state's tourism competitiveness. He also stated that the council would not remain silent if they observed incorrect actions by authorities that could negatively impact the tourism industry, recognizing its importance as a source of income for Yucatán's economy.

the true promotion occurs when the visitor receives a good service, returns satisfied to their place of origin and recommends Yucatán as a destination.

— Jordy Abraham MartínezDescribing effective tourism promotion.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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