Tourism targets higher standards

Fiji's tourism sector needs to elevate its standards in service quality, workforce skills, and inclusivity to sustain its growth, according to Salaseini Daunabuna, Permanent Secretary for Tourism and Civil Aviation. Speaking at the 2026 National Hospitality Conference, hosted by Fiji National University and the National Training and Productivity Centre, Daunabuna stressed that measuring tourism success extends beyond visitor numbers to encompass the quality of guest experiences.

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Fiji’s tourism sector must focus on service quality, workforce skills, and inclusiveness as the industry grows.

Daunabuna highlighted the critical importance of developing a skilled and confident hospitality workforce to maintain Fiji's status as a premier destination. Investments in training, professional development, and collaborative industry efforts are seen as key to enhancing customer service, fostering digital innovation, and promoting sustainable practices.

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tourism growth is measured not just by visitor numbers, but by the quality of experiences provided.

To support future growth, the government is implementing legislative reforms. The new Tourism Act 2026 replaces the outdated Hotel and Guest Houses Act of 1973, establishing a modern framework for registering and recognizing tourism enterprises. This legislation is designed to bolster industry standards, increase accountability, and build consumer confidence. Concurrently, work is progressing on the Civil Aviation Bill to update aviation laws and improve safety and security oversight.

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building a skilled, confident hospitality workforce remains critical to maintaining Fiji’s position as a leading destination.

While acknowledging the increasing role of technology in improving efficiency and accessibility, Daunabuna emphasized that it must complement the essential human connection that defines Fijian hospitality. She concluded by asserting that sustainable operations, equitable employment practices, and greater local involvement are fundamental to building a more resilient tourism industry for Fiji.

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the new legislation strengthens industry standards, accountability, and consumer confidence.