Toyo Tires Malaysia launches T-CARE and e-TEN digital platforms

Toyo Tires Malaysia has introduced two digital platforms, T-CARE and e-TEN, aiming to strengthen its service ecosystem and customer experience.

According to Tan Song Chye, President and Managing Director of Toyo Tyre Sales and Marketing Malaysia, the T-CARE platform is designed to simplify tire registration for consumers. It offers exclusive benefits, including up to RM40 in Touch 'n Go eWallet cashback for first-time users and a six-year tire warranty from the date of purchase. For business partners, the e-TEN platform provides 24-hour online ordering, streamlining inventory management and boosting operational efficiency for dealers.

Song Chye emphasized that these digital initiatives align with the company's commitment to enhancing customer experience, matching the quality of its products. "Great products deserve great customer experiences," he stated, highlighting the company's dedication to supporting drivers post-purchase and providing dealers with necessary tools for growth. He added that technology helps maintain close connections with customers who trust the brand.

Furthermore, Toyo Tires launched its new brand manifesto, 'Made in Malaysia, Japanese Excellence.' This initiative merges local manufacturing capabilities with Japanese engineering expertise to deliver high-quality, affordable tires. The manifesto underscores the company's commitment to bolstering Malaysia's automotive industry through local workforce development, understanding local road conditions, and leveraging over eight decades of Japanese innovation. Mike Toh, Managing Director of Toyo Tyre Malaysia, also mentioned the ongoing Intelligent Manufacturing Transformation (IMX) initiative at their Taiping factory, focusing on creating a smarter, more efficient, and sustainable manufacturing environment.