Toyota Hilux prices unchanged in June 2026 amid market slowdown in Argentina

The Toyota Hilux continues its dominance as Argentina's best-selling vehicle, leading May 2026 registrations with 2,309 units sold. It also holds the top spot in the year-to-date rankings, with 12,500 units sold between January and May, according to the Association of Automobile Dealers of the Argentine Republic (Acara).

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The automotive market continued in May with a clear year-on-year deceleration, demand remains cautious and very selective at the time of completing operations.

However, this sales volume represents a 16.2% decrease compared to the same period last year, when 14,919 units were sold. The popular pickup model has maintained its prices for June for the second month in a row. This stability occurs within a context of market deceleration, with fewer sales than initially expected at the start of the year.

Overall, the automotive market saw 41,921 new vehicles sold in May, a 12.2% drop from April and a 25.6% decrease compared to May of the previous year. For the first five months of 2026, 247,187 units were registered, a 6.7% decline from the 273,819 units in the same period of 2025.

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There has been a change in the market composition with the arrival of new brands and models that today capture the public's attention and have generated a very wide and competitive offer.

Sebastián Beato, president of Acara, commented on the industry's contraction, noting a year-on-year slowdown in May. He observed that demand remains cautious and selective. Beato also pointed to increased competition from new brands and models, a tax burden exceeding 50% of a vehicle's cost, and the need for lower financing rates and banking costs as key challenges. He stressed the vital role of dealerships in maintaining activity levels by supporting customers with promotions, financing options, and building trust, as buyers increasingly consider the reputation and after-sales support of brands.

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Other key issues, on which we will continue to work, are the tax burden, which remains more than 50% of the cost of a vehicle, financing rates, which we need to continue to decrease, and banking costs, which significantly affect operations.