Toyota Yaris sales plummet in Argentina amid market slowdown

The Toyota Yaris, currently the least expensive model offered by Toyota in Argentina, is facing a sharp decline in sales. Year-to-date, the Yaris has recorded 5,048 registrations, a stark 60% decrease from the 12,732 units sold during the same period in 2025. This downturn has seen the Japanese hatchback fall out of the top 10 best-selling models.

Last year, the Yaris was the second most popular vehicle in Argentina, narrowly behind the Toyota Hilux pickup truck. In an effort to regain market share and boost sales, Toyota has maintained its commercial strategy without changes for June 2026, a tactic also employed in the previous month.

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The automotive market continued in May with a clear year-on-year deceleration, demand remains cautious and very selective when making operations.

The broader Argentine automotive market is also experiencing a slowdown. Total vehicle sales between January and May reached 247,187 units, a 9.7% contraction compared to 273,819 units in the same period of 2025, according to data from Acara (Association of Automobile Dealers of the Argentine Republic).

Sebastián Beato, president of Acara, noted that the market continues to decelerate, with cautious and selective demand from buyers. He highlighted the increased competition from new brands and models, alongside persistent challenges such as high taxes (exceeding 50% of a vehicle's cost) and financing rates. Beato emphasized the crucial role of dealerships in supporting sales through promotions and financing options, urging consumers to take advantage of the current market conditions.

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It is vital in moments where sales are lower and competition is higher and where sustaining our structures becomes more difficult.