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🇵🇱 Poland /Economy & Trade

Trade, Expansion, Competition: Building Future Brands at European Economic Congress

From Rzeczpospolita · (8m ago) Polish

Translated from Polish, summarized and contextualized by DistantNews.

TLDR

  • Experts will discuss building future brands and navigating global markets at the European Economic Congress in Katowice.
  • The discussion will focus on e-commerce, lower entry barriers for smaller firms, and leveraging best practices for international expansion.
  • Key topics include digitalization's role in global value chains and strategies for competing in international markets.

The European Economic Congress in Katowice is set to host a crucial debate on "Trade, Expansion, Competition: How to Build Future Brands?" This event underscores Poland's commitment to fostering economic growth and innovation within the European Union.

Polish businesses, particularly SMEs, face both opportunities and challenges in the globalized e-commerce landscape. The lower barrier to entry in international markets, facilitated by digital platforms, presents a significant chance for Polish exporters and service providers to expand their reach. However, success hinges on achieving a sufficient level of digitalization to compete effectively within international value chains.

The congress will bring together leading figures from various sectors, including ORLEN Paczka, Benefit Systems SA, iteo, Kubota SA, Krosno Glass SA, and Glovo Poland. Their insights will be invaluable for understanding how to adopt best practices from market leaders and build resilient, future-proof brands. This discussion is vital for Poland's economic future, aiming to equip local companies with the strategies needed to thrive amidst increasing global competition.

DistantNews Editorial

Originally published by Rzeczpospolita in Polish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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