Traditional tapa making sustains livelihoods on Vatulele Island

For generations, the traditional art of tapa, or masi making, has been more than just a cultural practice for the people of Taunovo village on Vatulele Island; it remains a primary source of income. This intricate craft, passed down through families, sustains livelihoods through the creation of decorative bark cloth.

The process is labor-intensive, beginning with softening the inner bark of the paper mulberry tree. This bark is then beaten before being adorned with traditional designs using natural dyes. While tapa holds significant cultural importance, used in ceremonies like weddings and funerals, it has also become essential for daily living expenses for many families on Vatulele Island.

Villagers like Taniela Ravouvou report steady demand for their products, with regular orders from customers on Viti Levu and sales at flea markets. A plain, unprinted piece of tapa can fetch around $80, with prices varying based on size and design complexity. This consistent demand allows families to earn an income while actively preserving a vital part of their cultural heritage.

Despite the inherent challenges of living on a remote island, the people of Taunovo continue to rely on their traditional skills. The centuries-old craft of masi making serves as both a powerful symbol of their cultural identity and a testament to their economic resilience, ensuring its continuation for future generations.

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We have regular orders from customers on Viti Levu, while some of the finished products are also sold at flea markets. A plain, unprinted piece of tapa can earn around $80, although prices vary depending on the size and design of each piece.