TVN Media Shares Digital Transformation Journey at WISS LATAM Summit

At the WISS LATAM summit in Panama, TVN Media's Content and Marketing Director, Alexandra Ciniglio, detailed the company's significant digital transformation.

Ciniglio explained how TVN Media evolved from a traditional two-channel television broadcaster into a dynamic multimedia content creator. This expansion includes a presence across various platforms and a more direct engagement with audiences.

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The transformation is not limited to incorporating new technological tools, but involves reinventing the business model, adapting to new trends, and preparing human talent to respond to the demands of an industry in constant evolution.

The transformation, she emphasized, extends beyond adopting new technologies. It requires a fundamental reinvention of the business model, a keen adaptation to emerging trends, and the crucial development of human talent to meet the demands of a constantly changing industry.

This shift also necessitates that traditional media outlets broaden their capabilities. They must develop content specifically tailored for diverse platforms, aligning with the evolving habits and preferences of today's audiences. Ciniglio highlighted the importance of continuous training and preparing teams for these new industry dynamics.

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The digitalization process has also forced traditional media to expand their capabilities and develop content for different platforms, according to audience habits and preferences.