TVN Media sponsors World of Coffee Panama 2026

TVN Media has officially committed to sponsoring the World of Coffee Panama 2026, positioning itself as a key media partner for this significant international coffee industry event. The agreement, signed at the Chamber of Commerce, Industries, and Agriculture of Panama (Cciap), will leverage TVN Media's platforms to enhance economic development, promote tourism, and solidify Panama's global standing in specialty coffee.

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With TVN, we are forging a media partnership to ensure this event shines not only locally but also internationally.

Aurelio Barría, president of the Chamber of Commerce, emphasized the importance of this media alliance, stating, "With TVN, we are forging a media partnership to ensure this event shines not only locally but also internationally." Guadalupe Guillén, Director of Corporate Affairs and Human Resources at TVN Media, expressed the organization's pride in supporting an initiative that will significantly benefit the country's commercial profile. "We are very proud to participate, putting all our platforms at the service of this initiative supported by the Chamber of Commerce, but which will give us as a country the opportunity to showcase such an important topic where you bring together specialized coffee producers for the first time, you also have baristas, but above all, for this global exposure that this event represents," Guillén said.

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We are very proud to participate, putting all our platforms at the service of this initiative supported by the Chamber of Commerce, but which will give us as a country the opportunity to showcase such an important topic where you bring together specialized coffee producers for the first time, you also have baristas, but above all, for this global exposure that this event represents.

This edition of World of Coffee 2026 is set to be a historic milestone for the region. Ricardo Koynes, president of the Specialty Coffee Association of Panama (SCAP), highlighted that Panama's selection to host the event is a major achievement for the local industry. "For the first time, it will be held in a Latin American or producing country. And Panama was chosen as the country to host the first edition," he noted. Through this sponsorship, TVN Media reinforces its crucial role in promoting major agro-industrial and business initiatives, ensuring the excellence of Panamanian coffee gains worldwide recognition.

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For the first time, it will be held in a Latin American or producing country. And Panama was chosen as the country to host the first edition.