Twosome Place rolls out Pingu summer merchandise

Twosome Place is embracing the summer vacation season with a splash of fun, launching its second limited edition merchandise collaboration with the beloved global character, Pingu. The new collection, unveiled on the 15th, aims to capture the spirit of summer holidays.

This move taps into a growing trend in the food industry where popular character intellectual properties (IP) are increasingly used for collaborations, driven by demand from Gen Z for cute characters. Twosome Place's previous collaboration with Pingu in winter was a hit, with over 90% of the plush toy keychains selling out within a week. This year, the brand has expanded the collaboration to include cakes and beverages, with initial offerings in May receiving a strong positive response.

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As the summer vacation season begins in July with the peak of the heat, we are launching new vacation items that capture the cheerful charm and practicality of the Pingu family.

The latest lineup features Pingu and his family enjoying a summer vacation. Practical items designed for travel and everyday use include a travel bag, a figure fan with a detachable Pingu character, summer keychains, and an eco-bag. The "Pingu X Twosome Summer Keychain" comes in five plush doll designs, while the "Pingu X Twosome Travel Bag" offers a compact size with a detachable strap for versatile use as a shoulder bag or luggage attachment. The "Pingu X Twosome Figure Fan" is available in red and black, featuring a detachable Pinga figure and a three-speed wireless fan. Lastly, the "Pingu X Twosome Pocket Eco Bag" is a keychain product where a reusable bag can be pulled out from a cute Pingu face pocket, available in black and sky blue.

A Twosome Place representative expressed excitement about the new summer items, stating, "As the summer vacation season begins in July with the peak of the heat, we are launching new vacation items that capture the cheerful charm and practicality of the Pingu family." The company plans to continue offering differentiated brand experiences and enjoyment through various collaborations to add fresh fun to customers' daily lives.

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We plan to continue offering differentiated brand experiences and enjoyment through various collaborations to add fresh fun to customers' daily lives.