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Tzuyang Explains Restaurant Closures: 'I Was Popular Until I Quit'
๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Culture & Society

Tzuyang Explains Restaurant Closures: 'I Was Popular Until I Quit'

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • Mukbang YouTuber Tzuyang explained why she closed most of her restaurants, stating she couldn't manage both content creation and business operations.
  • She clarified that the closures were not due to poor sales, as her restaurants were popular until the end.
  • Tzuyang plans to reconsider operating restaurants once she has more flexibility in her broadcasting schedule.

Mukbang YouTuber Tzuyang has addressed speculation about the closure of most of her restaurants, explaining that she decided to temporarily suspend operations because she struggled to balance her demanding broadcasting career with managing the businesses.

In a recent YouTube video, Tzuyang visited her only remaining restaurant, 'Jeongwon Bunsik' in Siheung, Gyeonggi Province, to discuss the reasons behind closing her other establishments. She acknowledged frequent comments asking about the closure of Jeongwon Bunsik, explaining that her inability to dedicate sufficient attention to the stores while filming content caused her concern.

I realized I'm really bad at multitasking.

โ€” TzuyangExplaining her difficulties in managing her restaurants and YouTube channel simultaneously.

"I realized I'm really bad at multitasking," Tzuyang admitted. She described how, in the beginning, she would stay at the restaurant from morning till night, but later found herself unable to concentrate on filming due to worries about the store. This led to frequent arguments with her production team because she couldn't eat much or properly upload videos.

It's embarrassing to say myself, but they were popular until I stopped running them.

โ€” TzuyangRefuting claims that her restaurants closed due to poor sales.

Tzuyang refuted claims that the restaurants closed because they were not doing well. "It's embarrassing to say myself, but they were popular until I stopped running them," she stated. She mentioned that customers often visited hoping to see her, only to be told she wasn't there.

She expressed gratitude to her customers and indicated that she might consider reopening restaurants in the future when her broadcasting schedule allows for more flexibility. Tzuyang entered the food service industry in 2021, opening Jeongwon Bunsik, and later expanded to other ventures like a tonkatsu restaurant. However, by 2024, she had closed most of them, leaving only the Siheung location operational.

I couldn't concentrate on filming because of worries about the store.

โ€” TzuyangDescribing the impact of managing her business on her content creation.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.